Case study
Roofly
Secure Texas homes, one roof at a time.
- Business
- Roofing contractor
- Location
- Texas, United States
- Project price
- €429
- Delivery
- 6 working days
- Revisions
- 2 rounds
The brief
Give homeowners an immediate sense of care, workmanship and a simple route to inspection.
Customer behaviour
Roofing is visually important but customers need practical reassurance before they enquire.
What the page needs to do
A solid, blue-slate roofing direction that uses project imagery and process clarity to make a high-consideration service feel safe.
What we solved
Every piece has a clear customer job.
Practical proof, clear choices and one useful next step set the rhythm for this direction.
- First impression
Use oversized roof imagery as evidence rather than decoration.
- Service clarity
Put inspection, repair and replacement into a visible decision map.
- Contact / booking path
Build trust through process markers and project texture.
Website proof
One complete page. Two deliberate canvases.
Switch between the approved desktop and mobile views without leaving the case study.
Client feedback
“The new structure gives homeowners the proof they need and makes requesting an inspection feel straightforward.”
Roofly · Project feedback
See the full direction
Explore the website from top to bottom.
Switch between the true desktop and mobile homepage captures in a focused preview.